Digital display advertising for hotels

Banner digital display or display advertising for hotels 2022 as for any other industry is a graphic way of advertising on websites, social media accounts & apps through delivering banners or other advertising formats made of images, text, flash, video or audio.

The main purpose of display advertising is to deliver the brand’s message to the audience.
A banner with your hotel’s photo, showing the hotel’s unique selling points will attract site-visitors directly to your official website, this will increase the possibility of someone’s booking your business.

In addition to the above variety in sizes there are also various formats like:

Native ads

Native ads have a specific format in order to make their content very similar with the content of the blog in which they exist in order to be perceived as natural blog content and not an ad by the audience.
Native ad format is very suitable for Hotel advertisement since it has a very natural pass from original content to ad content. In general this is one of the most effective ways of display advertising for hotels and restaurants.

Pop-Under format opens a window behind the content of the user’s active

window, containing the advertiser’s landing page. This is mostly

used by single opt-in offers. This is not the best fit for Hotel products and

services, however it could be much more effective in regards with the in

house marketing of the hotel, trying to promote services to inhouse guests.

Header banners are always placed on the top of the page

With this placement they always attract the attention of

the user making it highly efficient

Sticky banners are always placed on the bottom

of the page, and they will appear only when users scroll the page

They are easy to close if users don’t like them.

There are many models in regards with the pricing of these banners the most common though are CPM & CPC

CPM or cost per mile is the price of a thousand banner impressions in us dollar, and payment depends solely on the number of impressions served.

CPC (cost per click) or PPC (Pay per click) or CPA (cost per acquisition) is a different model based on the result of these impressions and not the number of the impressions served in a website.

The attribution and effectiveness of the digital display is a matter of conversation. It is well known that they will bring traffic on your site, however it is very difficult to connect the clicks with actual hotel bookings.

This is happening because banners seem to be more of an attention getter and reminder. So the visitor will see the banner and maybe see it again and again before one day finally remembers that he saw this nice hotel and go to either search or directly visit the website.

This could mean that the bookings will be linked with direct or search traffic and not necessarily with the banner ad traffic.

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