Why use video promotions for your hotel?
Hotel video promotion 2022 is always an incredibly entertaining resource for travellers and potential hotel guests. Using videos as part of an advertising strategy or even an advertising strategy itself, is always a great idea. The hospitality industry is all about the experience. And what better way to showcase a hotel’s experience, than creating a video.
Want to enhance this experience? Partner up with YouTubers and Video Influencers featuring your services and facilities. Get your message delivered to a bunch more people, than merely your own channel and get a better organic position on SEO.
Video is easy to absorb
Human brain processes videos tens of thousands of times faster than t processes written words. Specially nowadays that with all this busy lives and over decreasing concentration spans. Video is an excellent way to serve content in a format that the audience is willing to consume.
Video creates emotional connection
Connecting emotionally with potential guests is vital to the success of any marketing campaign.
Video gives you the opportunity put emotions in to play “one picture is equal to a thousand words” in a summarized manner, and emotions play a huge role in the decision making process.
Making someone feel like his already there is the best way to convert him in to guest, and video promotion can do exactly that.
Deciding to travel usually involves several stages which are part of the guest journey
it all starts with : someone needs to decide that travelling is worth the money and time it will cost them, then they need to decide where to travel and what kind of trip it will be, then they need to decide where they will stay when they get to their destination, and what kinds of activities they will participate in when they get there.
Most popular video options for hotels
Brand videos: where the video showcase the identity of the brand of the business and connects it with the location and amenities of the business.
Video reviews: Usually is made by someone with authority in the field and explaining all the benefits and why someone should visit.
Virtual reality or 360 tours: In a short video someone can see all the amenities, styles and design of the hotel and really look and feel how it would be if he was there.
Employee spotlight: In the hospitality industry everyone knows that what makes the difference is the human touch. With employee spotlight which can be either an interview of employee or a recognition overview, you can achieve the emotional connection with the potential guest through your employees who stand as brand ambassadors.
Event recap: Hotels usually have fabulous facilities and can host great events, with event recap videos you can make this events immortal and use them as a reference for all potential customers who can imagine how their event would be.
Behind the scenes: A video of the inside of a kitchen showcasing the executive chef who cooks for a gala is one of the most wanted things that someone wants to see, since it gives you a feeling of peeking through.
User generated content: Is using videos of your guests and it is very effective, when the standards are kept high which is very difficult. However your loyal guests are always the best advocate and UGC is helping you get exactly that.
So having a budget dedicated for video promotion is something that every travel business should consider very seriously, and the ones who will invest for sure will find it usefull.
Did you find Hotel video promotion 2020 usefull as an resource ?
Here you can find some of the listings that are available on Hotel Media Market.
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